New print-on-demand option

8 07 2009

Thanks to Maggie Soladay, a photo editor/producer/photographer and member of www.linkedin.com, for writing about print-on-demand books and posting a link to ASMP/NY’s blog on the subject. Maggie is in the “Women in Photography” group I belong to on Linkedin. ASMP/NY recently did a test of on-demand publishers for photo books and the results are posted in the link below.

http://sharpernewyork.blogspot.com/2009/07/print-on-demand-book-test-results.html

So far the only one I’ve tried is Blurb. I did one of their smaller books and although the printing quality was adequate, I wasn’t thrilled by layout and typeface/point size restrictions.

Yesterday I stumbled onto http://magcloud.com/. I’m considering trying the service out for a few projects. I was delighted to then see it got very high ratings in the ASMP test. I have some ideas for a magazine (actually two!) and thought it would an inexpensive way to do some limited run copies for distribution to potential advertisers. I am savvy enough to realize it’s not an ideal market in which to launch a magazine, but really—is there ever a good market to do such a thing? And yet there are new magazines popping up anyway. The economy may be the death of some current magazines, but it doesn’t appear to be a deterrent altogether. A magazine format could definitely serve as a portfolio for a photographer or artist, or even for fun projects such as a birthday or anniversary book. There are several “wedding magazines” that photographers have created for specific clients as a keepsake. You can browse (and even purchase) magazines that have been uploaded to the site. It’s a neat concept—I’ll try it out and report back with my findings.

Check out their help and FAQ pages to learn more about the process, costs and other details.

I discovered an interview with the MagCloud creators here and a good discussion about MagCloud on FOLIO: mediaPRO. I just learned here that the MagCloud project is the brainchild of HP Labs and HP’s Corporate Ventures team. This excerpt from that last link sums up what MagCloud is all about:

It costs you nothing to publish a magazine on MagCloud.com. The service lets you upload a high-resolution PDF and MagCloud takes care of the rest: printing, mailing, subscription management and more. The MagCloud website functions as a virtual newsstand, where readers can browse and, using PayPal or a credit card, order publications. The publisher specifies a markup on each copy sold, which MagCloud collects and pays the publisher at the end of each month.

© Cindy Dyer. All rights reserved.

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3 responses

22 07 2009
Bhavish

Nice postings…….lots of useful information about new print on demand option.

22 07 2009
Bhavish

Nice sharing about POD. To know more about publisher problems and pod benefits http://www.bhavishgraphics.com/print-on-demand.html

22 07 2009
Bhavish

Nice posting………great information sharing.Thanks

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