Earlier this week I learned that one of my clients—the Hearing Loss Association of America (HLAA)—won four awards for marketing and publication materials. Barbara Kelley, HLAA Deputy Executive Director and editor of the Hearing Loss Magazine (which I design and produce) entered a few issues of the magazine as well as marketing materials for HLAA’s Walk4Hearing fundraising program and the 2010 HLAA Convention in Milwaukee last year. I designed all of the Convention materials, all magazine-related items and a few of the Walk4Hearing pieces (ads, postcard, flyers). Congratulations to Brenda Battat, Barbara Kelley, Nancy Macklin and the rest of the HLAA staff!
Background on the Hermes Creative Awards
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, web based innovators and freelancers.
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and freelance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.
Association of Marketing and Communication Professionals began in 1995 as a means to honor outstanding achievement and service to the communication profession. As part of its mission, the Association fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organizations. Each year, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition. Hermes entrants are not charged entry fees for their pro bono entries.
Entries receiving scores between 90-100 points are Platinum winners. Entries with 80-89 points are Gold winners. Entries scoring from 70-79 receive an Honorable Mention certificate.
Integrated Marketing Materials (Platinum)
2010 HLAA Annual Convention in Milwaukee
Submission included promotional Exhibit and Marketing Opportunities Prospectus, promotional postcard, Hearing Loss Magazine cover story and various promotional materials in the magazine (including full-page ad in July/Aug 2009), and the Convention & Exhibit Guide (program book)
Integrated Marketing Campaign (Gold)
Submission included brochures (generic and local), posters, local walk site flyers, hat, water bottle, magnet, video, Hearing Loss Magazine articles, postcard promotion for walkers going to HLAA Convention in D.C., Kick-Off invitation, folders, local sponsorship packet, and team captain packet.
Hearing Loss Magazine, Sept/Oct 2010 issue
Craig Yantiss and baby Anthony cover (photo by Cindy Dyer)
Design/Overall Publication (Honorable Mention)
Hearing Loss Magazine, Jan/Feb 2011 issue
Bill Barkeley cover (photo by Cindy Dyer)