FAVE: Sweet Paul Magazine

29 11 2011

Last year ago I wrote about discovering http://www.magcloud.com, a self-publishing site. I was recently browsing the lifestyle magazine offerings and stumbled onto Sweet Paul Magazine, a publication based on Paul Lowe’s very successful blog of the same name. His blog was ranked 22nd in the London Times Top 50 Best Design Blogs. Lowe started as a florist and eventually became a food and prop stylist. Originally from Oslo, he now lives and works in New York City.

There are seven issues, beginning with the spring 2010 issue, available for online viewing free or you can purchase a printed version from magcloud.com here. You can also download the pdf version free from magcloud.com. The digital version includes both the pdf and iPad formats. Open a free account with magcloud.com to view or purchase publications.

MagCloud is not just for professional publishers! It is a great way to publish personal publications such as calendars, recipe books, a family reunion recap, art or photography portfolios, or a vacation travelogue, for example. It’s also less expensive than publishing a hard cover book. At just .20 cents a page for the standard size, a 48-page full-color magazine would cost you $9.60 (plus shipping charges) for each issue (compared to $28.95 for a softcover book at blurb.com—for a page count from 41-80 total). No, it’s not a book you’ll get from magcloud.com, but I can attest to the quality of the paper and the printing. As long as your layout program allows you to output to a high resolution pdf file, you’re golden! And remember, the total number of pages in your file, including the covers, must be evenly divisible by 4 (graphic design speak here). The standard size publication is 8.5 x 11 (and bleeds are allowed), but they just introduced a half size “digest” that measures 5.5 x 8.5.

I’m working on a magazine publication for my photography exhibit in spring 2012 and will be trying my hand at publishing on this site. I’ve purchased sample magazines from the site before and the quality is stellar and very reasonably priced. The best part? You can order as little as one copy of your publication! I wrote in detail about this print-on-demand site on this blog in July 2010 here and in January 2010 here. Oh, and another plus—you can actually sell your publication from the site. When you finish that reunion recap, send your relatives to the link and make them pay for their copy (bonus: you can make it available “at cost” plus shipping or mark up the price and pocket the rest for your efforts).

View the winter 2011 issue on his site here:

http://www.sweetpaulmag-digital.com/sweetpaulmag/winter2011#pg1

On the left side of the site, you can click on “back issues” to view the other six publications. It’s well worth the browsing time. His first publication was 74 pages long; subsequent issues run up to nearly 200 pages long! It is full of beautiful photography and page layout, fun crafts, entertaining tips, recipes, and decorating ideas. I think he’s giving Martha Stewart a run for her money (at least attempting to!).

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