Design Studio: Exhibitor Prospectus

10 09 2010

Here is the cover and a few spreads from a 20-page exhibitor prospectus I just finished for the Hearing Loss Association of America’s (HLAA) Convention 2011 marketing campaign. The convention will be held on June 16-19, just about 15 minutes from where I live—Crystal City, an area near Washington, D.C.

The keynote speaker for Convention 2011 will be Chris Artinian, president and CEO of Morton’s Restaurant Group, Inc., whose family is the subject of the 2001 Academy Award nominee for Best Documentary Feature, Sound and Fury. The film documents one family’s struggle over whether or not to provide two deaf children with cochlear implants—devices that can stimulate hearing. The film was directed by Josh Aronson, produced by Roger Weisberg, with Jackie Roth as coordinating producer.

From the PBS website: As the Artinians of Long Island, New York debate what is the right choice for two deaf cousins, Heather, 6, and Peter, 1-1/2, viewers are introduced to one of the most controversial issues affecting the deaf community today. Cochlear implants may provide easier access to the hearing world, but what do the devices mean for a person’s sense of identity with deaf culture? Can durable bridges be built between the deaf and hearing worlds?

I designed a logo for the convention as well as the logo for “Get in the Hearing Loop,” a joint project of the Hearing Loss Association of America and the American Academy of Audiology. The 2nd International Hearing Loop Conference will be held on June 18-20. Both events will be held at the Hyatt Regency Crystal City. Learn more about Convention 2011 on HLAA’s website at www.hearingloss.org. Learn more about the 2nd International Hearing Loop Conference here.

© Cindy Dyer. All rights reserved.





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