Attention HLAA Members! Want to be Seen & Heard?

4 06 2012

Last year I developed a column called “Seen & Heard” for the Hearing Loss Magazine, which I design and produce bimonthly for the Hearing Loss Association of America (HLAA). This year we’re continuing the efforts to feature more HLAA members in this fun, lively and revealing question-and-answer column. If you’re registered for HLAA Convention 2012 in Providence, Rhode Island, and want to participate, please follow the steps listed below:

1) E-mail me at dyerdesign@aol.com and I will send you the questionnaire in Word format.

2) You must answer directly in the Word document, then add your name to the filename and return it to me no later than June 15 to be considered. We ask that you take your time—make us laugh, make us cry—reveal yourself, show us what makes you special. And please, don’t make all of your answers just one word—we want to get to know you! The questions are fun and not too personal, so don’t be scared!

3) Once you submit your answers to dyerdesign@aol.com, I will e-mail you with the date, time and place for your photo session during Convention 2012 in Providence, R.I.

4) Pretend it’s elementary school picture day—wear something colorful that you think will photograph well—we frown upon dull tones, putty colors and “griege.” We love blue, red, purple, orange, yellow, green and even patterns (floral, plaids, etc.) for our Seen & Heard profile photos! And, if you insist, even black and white would work if you’re colorphobic—but we strongly prefer more color for our photos.

5) Stay tuned for possible future publication in the Hearing Loss Magazine or on HLAA’s website at www.hearingloss.org!

I must have your submission by June 15 to be considered for publication in a future issue of the magazine. Answer as many questions as you can (please do not make them all one-word answers, though!), but keep in mind that we will select our favorite answers from each profile to print. This column is aimed to get to know you, your hearing loss, and fun facts about you. We aim to feature 1-2 members per issue, but due to space constraints and the number of participants we had last year (48!), we will begin publishing many of them on the HLAA website—so check the website often for new profiles.

If you have just joined HLAA and haven’t seen our new column, click here to view some sample questions from a previous profile.

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FAVE: Sweet Paul Magazine

29 11 2011

Last year ago I wrote about discovering http://www.magcloud.com, a self-publishing site. I was recently browsing the lifestyle magazine offerings and stumbled onto Sweet Paul Magazine, a publication based on Paul Lowe’s very successful blog of the same name. His blog was ranked 22nd in the London Times Top 50 Best Design Blogs. Lowe started as a florist and eventually became a food and prop stylist. Originally from Oslo, he now lives and works in New York City.

There are seven issues, beginning with the spring 2010 issue, available for online viewing free or you can purchase a printed version from magcloud.com here. You can also download the pdf version free from magcloud.com. The digital version includes both the pdf and iPad formats. Open a free account with magcloud.com to view or purchase publications.

MagCloud is not just for professional publishers! It is a great way to publish personal publications such as calendars, recipe books, a family reunion recap, art or photography portfolios, or a vacation travelogue, for example. It’s also less expensive than publishing a hard cover book. At just .20 cents a page for the standard size, a 48-page full-color magazine would cost you $9.60 (plus shipping charges) for each issue (compared to $28.95 for a softcover book at blurb.com—for a page count from 41-80 total). No, it’s not a book you’ll get from magcloud.com, but I can attest to the quality of the paper and the printing. As long as your layout program allows you to output to a high resolution pdf file, you’re golden! And remember, the total number of pages in your file, including the covers, must be evenly divisible by 4 (graphic design speak here). The standard size publication is 8.5 x 11 (and bleeds are allowed), but they just introduced a half size “digest” that measures 5.5 x 8.5.

I’m working on a magazine publication for my photography exhibit in spring 2012 and will be trying my hand at publishing on this site. I’ve purchased sample magazines from the site before and the quality is stellar and very reasonably priced. The best part? You can order as little as one copy of your publication! I wrote in detail about this print-on-demand site on this blog in July 2010 here and in January 2010 here. Oh, and another plus—you can actually sell your publication from the site. When you finish that reunion recap, send your relatives to the link and make them pay for their copy (bonus: you can make it available “at cost” plus shipping or mark up the price and pocket the rest for your efforts).

View the winter 2011 issue on his site here:

http://www.sweetpaulmag-digital.com/sweetpaulmag/winter2011#pg1

On the left side of the site, you can click on “back issues” to view the other six publications. It’s well worth the browsing time. His first publication was 74 pages long; subsequent issues run up to nearly 200 pages long! It is full of beautiful photography and page layout, fun crafts, entertaining tips, recipes, and decorating ideas. I think he’s giving Martha Stewart a run for her money (at least attempting to!).





Hermes Creative Awards

12 05 2011

Earlier this week I learned that one of my clients—the Hearing Loss Association of America (HLAA)—won four awards for marketing and publication materials. Barbara Kelley, HLAA Deputy Executive Director and editor of the Hearing Loss Magazine (which I design and produce) entered a few issues of the magazine as well as marketing materials for HLAA’s Walk4Hearing fundraising program and the 2010 HLAA Convention in Milwaukee last year. I designed all of the Convention materials, all magazine-related items and a few of the Walk4Hearing pieces (ads, postcard, flyers). Congratulations to Brenda Battat, Barbara Kelley, Nancy Macklin and the rest of the HLAA staff!

Background on the Hermes Creative Awards
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, web based innovators and freelancers.

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and freelance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.

Association of Marketing and Communication Professionals began in 1995 as a means to honor outstanding achievement and service to the communication profession. As part of its mission, the Association fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organizations. Each year, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition. Hermes entrants are not charged entry fees for their pro bono entries.

Award Levels
Entries receiving scores between 90-100 points are Platinum winners. Entries with 80-89 points are Gold winners. Entries scoring from 70-79 receive an Honorable Mention certificate.

Integrated Marketing Materials (Platinum)
2010 HLAA Annual Convention in Milwaukee
Submission included promotional Exhibit and Marketing Opportunities Prospectus, promotional postcard, Hearing Loss Magazine cover story and various promotional materials in the magazine (including full-page ad in July/Aug 2009), and the Convention & Exhibit Guide (program book)

Integrated Marketing Campaign (Gold)
HLAA’s Walk4Hearing
Submission included brochures (generic and local), posters, local walk site flyers, hat, water bottle, magnet, video, Hearing Loss Magazine articles, postcard promotion for walkers going to HLAA Convention in D.C., Kick-Off invitation, folders, local sponsorship packet, and team captain packet.

Publications/Magazine (Gold)
Hearing Loss Magazine, Sept/Oct 2010 issue
Craig Yantiss and baby Anthony cover (photo by Cindy Dyer)

Design/Overall Publication (Honorable Mention)
Hearing Loss Magazine, Jan/Feb 2011 issue
Bill Barkeley cover (photo by Cindy Dyer)





Published!

3 08 2010

A few months ago, I mentioned I had a fun shoot assignment for Gallaudet University Press. Today, my Hearing Loss Magazine editor, Barbara, e-mailed me the link to this book cover and asked if this is the one I had shot.

Turns out the photo was being used for the cover of Sara Laufer Batinovich’s book, Sound Sense: Living and Learning with Hearing Loss, to be released in October! I think the cover turned out great—love the clean silhouette treatment of the model. I’ve been published on lots of trade and professional association magazine covers and interiors, but this is my first stock shoot for a book cover.

While I haven’t met Sara in person, I have corresponded with her via e-mail and have done layouts on an article or two that she has written for the magazine. It was cool to find out the photo was to be used on the cover of a book authored by a Hearing Loss Association of America (HLAA) member and someone I just happen to know! If you’re interested in learning more about Sara’s book, click here.